READY.

Barbara Zelenay

Leading when the playbook hasn't been written yet.

I work where transformation has to survive contact with reality: aligning leadership, keeping people and customers with you, and turning uncertainty into momentum while the business still has to perform.

Most recent transformation

4 businesses. 4,300 people. 90+ locations. 50+ countries.

We split a Bosch division in two, carved out three business units, established them as independent businesses and added a fourth along the way. All while sales, delivery and customer relationships had to keep running.

<10%employee attrition from announcement to close
15,000+followers on the new corporate LinkedIn channel in under three months
EMTpart of the Extended Management Team (EMT) through the carve-out

I was part of the Extended Management Team (EMT), responsible for keeping the business moving while we separated, established and brought together four businesses under a new group.

See how the transformation moved →
ENOUGH TO START A CONVERSATION? See if there is a fit.
One capability, different rooms

Where do you want to see the evidence?

What ties it together

Strategy is easy to write down. Leading people through it when nobody has the full picture yet is not. That's the part most playbooks skip.

That's the part I do.