Experience
CAREER TRAJECTORY
Age 26EMEA Corporate Communications responsibility
Age 28Global management responsibility
Age 34Director
Age 38Vice President
VP Global Sales, Marketing & Corporate Communications
Keenfinity Group (previously Bosch Building Technologies / Bosch Security), Munich, Germany
2023 - Present
4,300 people. Everything changing. I became a face, a voice and a constant.
- Helped lead the carve-out of an enterprise of 4,300+ people, across 90+ locations, four businesses, from Bosch to PE ownership under Triton Partners, as part of the Extended Management Team (EMT)
- Held employee attrition to under 10% globally through the entire announcement-to-close window; customer relationships held through blackout periods
- Built the new group brand from minimal investment; made an unprecedented licence agreement happen against all odds, after three failed attempts with the CEO, when everyone else has given up
- Grew a new company LinkedIn channel from zero to 15,000+ followers in under three months
- Carve-out lead for change management, corporate communications, branding, marketing, and sales excellence / go-to-market; also supported IT user migration
- Started as Director for Marketing Excellence, promoted to VP including Sales Excellence within a year
Director Marketing, Communications & Stakeholder Management
Bosch Mobility Solutions, Chief Digital Office, Stuttgart & Berlin, Germany
2019 - 2023
The tools were there. Adoption wasn't. I turned a digital mandate into a movement people wanted to join.
- Introduced a first-of-its-kind Power BI dashboard for data-driven communication efforts
- Achieved 95% adoption of a new digital collaboration tool across 22 departments within two months
- Drove 90% weekly followership on Microsoft Teams company-wide from a standing start
- Grew internal social media community from 200 to 1,000+ members in year one, +50% in year two
- Streamlined 100+ internal communities down to a few targeted ones; ran a Bosch Ambassadors program activating employees' personal social profiles
- Turned a dysfunctional team of 11 into a group known for marketing excellence; go-to mentor for out-of-the-box marketing strategy
- Moderator and event host for small and large in-person, hybrid, and online C-level events
Global Head of Marketing & Communications
Bosch Car Multimedia, Hildesheim, Germany
2013 - 2019
Bosch wasn't on the radar for HMI. We built a showcar that made the technology impossible to ignore.
- Pioneered a concept-car vision implementation, built with a small team in just 4 months, drawing such a crowd at CES the booth could barely hold it
- Rolled out Slack years before workplace chat tools went mainstream
- Won multiple CES Innovation Awards for our products every year during my marketing leadership there
- Led two more showcars and a show truck in the years that followed
- 50% increase in customer engagement over three years; established the company's ongoing CES presence
- Led a global team of marketing communication experts across all disciplines, with tailored, localized messaging
- Budget responsibility of nearly €5M for product marketing communications
International Communications Manager - EMEA Lead
Bosch Group, Stuttgart, Germany
2011 - 2013
Corporate had 120 specialists. Some countries had one communicator doing it all. I gave them the skills, tools and access to operate at the same standard.
- Managed 50+ multi-tiered communications experts across 19 countries, including brand, budget, campaign, and agency oversight
- Designed, organized, and led the biennial Global Communicators' Meeting (150 participants, incl. Bosch CEO/C-level)
- Part of the project team for the biennial Bosch Automotive Press Briefing (300 journalists, 10+ countries); improvised a fix that kept the event on air after an unexpected mobile signal outage threatened to take live coverage down entirely
- Led customer communications during Bosch's response to the 2011 Japan tsunami
- Designed and built a 3-day communications training program, training ~100 colleagues in its first two years. 15 years later, its original structure is still in use, with only the content evolving.
Sales & Marketing Assistant Manager - Global Key Account Toyota
Bosch Corporation, Tokyo / Nagoya, Japan
2008 - 2011
Bosch needed to speak Toyota's language on four continents. I wrote the course that taught them how.
- Cross-divisional management of global sales and marketing activities for the Toyota account; customer strategy development and global business plan analysis
- Established and rolled out "Toyota Way" training for Bosch associates on 4 continents
- Designated lead on customer events and key account work for the other Japanese OEMs (JOEMs), alongside the Toyota account
- Led the Bosch Centennial project, concept design and execution
- Led the Bosch Triple Anniversary event, a 500-person C-level event delivered with a creative agency; when the 2011 tsunami hit, rerouted the event's funds and strategy into disaster relief, including making a kindergarten in Fukushima happen
Sales & Marketing Coordinator - Key Account Toyota Europe
Bosch Belgium, Brussels, Belgium
2006 - 2008
Months were spent negotiating tiny price movements. I built a ±5% rule that focused the work where it actually mattered.
- Designed a raw-material cost model that eliminated annual price negotiations when movements stayed within ±5%, making the process 20% more efficient. The approach won Toyota Europe's Cost-Effectiveness Supplier Award and was subsequently rolled out to all other suppliers.
- Introduced and professionalized a CRM system, driving double-digit growth in leads and a 10%+ increase in customer satisfaction.
- Led technology forums and C-level meetings
Marketing Assistant & Planning Analyst
Bosch UK and Ireland, Denham / London, UK
2005
Renault dealers weren't installing the safety tech. I ran the training that got them to.
- Event manager for Train-the-Trainer events across the UK and Ireland, in cooperation with Renault dealership training
- Designed and delivered a Train-the-Trainer concept to 75+ dealership managers, resulting in double-digit growth in ESP installation rate