READY

Barbara Zelenay

Leading when the playbook hasn't been written yet.

I work where transformation has to survive contact with reality: aligning leadership, keeping people and customers with you, and turning uncertainty into momentum while the business still has to perform.

Barbara Zelenay, enterprise transformation executive
What ties it together

Strategy is easy to write down. Getting an organization to actually move on it is not. Nobody writes that part down.

That's the part I do.
Most recent transformation

4 businesses. 4,300 people. 90+ locations. 50+ countries.

We split a Bosch division in two, carved out three business units, established them as independent businesses, and added a fourth along the way. All while sales, delivery and customer relationships had to keep running.

<10%employee attrition from announcement to close
15,000+followers on the new corporate LinkedIn channel in under three months
€1bn+business taken from corporate ownership to independence under private equity

I was a member of the Extended Management Team (EMT), responsible for keeping the business moving while we separated, established and brought together four businesses under a new group.

How the transformation moved →
ENOUGH TO START A CONVERSATION? Let's find out if there is a fit. Prefer a slot in the calendar? Book 30 minutes.
Three ways in. One job: movement.

How we can work together

Available for executive roles, advisory mandates, speaking and moderation. Short notice is possible.

Two generations on the mic: Gabo Zelenay commentating, and Barbara Zelenay at a sports venue
One more thing

My grandfather, Gabo Zelenay, was a voice that generations of sports fans grew up with. I ended up behind a microphone too.

Where the voice comes from →